Why do many talented people fail to succeed?
Because while they may be expert and skilled, they have not balanced this know-how with
other determining factors for success, namely how to drive their business; how to build that singularity between passion, performance, potential and profit.
Book Yourself Solid is a workshop that will help you create strategies for growth
by addressing the need for networking, sales, marketing, branding and promotions,
in terms of increasing top-of-mind recall for what you do, increasing your suitability as a collaborative partner and keeping you booked solid as a self - employed professional.
Say you have a miracle cure for something. And because your product is intangible,
you find it difficult to communicate it's value and benefits to your prospects. Let's call the product "self - actualization." Other descriptions include "personal mastery," "laser-beam focus,"
and "peak experiences." What do you do? You talk to as many people as you can.
You talk enthusiastically till you're blue in the face. Fine. Only trouble with that is, you're on a time-line. While you talk, you have bills to pay. While you keep up with your material, working to improve and raise your competency, your energy is waning --- why, because you aren't drawing in enough participants into your trainings or clients into your coaching programs.
The easiest to think would be, "what's wrong with me?"
Funny thing about people is, they are all about themselves. They make decisions based on what they want and how urgently they think they need them. Oftentimes it's not about us at all but so often we fail to persist, we give up because we confuse "them and us." And remember, the only thing we have control over is ourselves.
So step 1: Manage your Self.
There's a whole psychology attached to this but this is not the focus of my presentation
Step 2: Branding, Marketing, Selling, Promoting, Networking is the conventional way to spread one's message. Unless something else is invented on the planet that serves the purpose, it's good that we pay attention to its principles.
I know of those who are dead against this --- like lawyers and other professionals who believe that marketing is tacky. Here's the thing. Marketing is simply about differentiating yourself and what you do from what others do. One doesn't have to feel cheap doing this.
My MO is: Never be afraid of the truth. So if it's true, why not tell it? Tell people all the ways you are good --- and different. Teach them how to see and feel as you do. Share with them the value and benefits you can bring to them. Show them how to be discerning while making their choices.
Why make it about you? It's about your public. It's about your client. Coaching is a helping profession, so help.
Networking is all the buzz nowadays. Social networking even more. Facebook, Twitter, LinkedIn. I barely know what's what. But hey. Pick up the lingo. Go with the flow. Connect and conquer. Connect and convert.
What's stopping you? Are you afraid of rejection? I'd rather think we're afraid of success. Wait till we hit it big. And we will, no doubt, because our product is superior in every way.
For more on my presentation, you'll just have to come to Colorado this July
The 1st ever International Neuro-Semantics Conference in the world