Met a senior lawyer awhile ago who absolutely balked at the idea that he had to promote himself to get clients. "If we're good, people would just show up," he said. "Ugh. To think I'd have to pitch myself against the competition. How vile and common is that!"
That's fine if one is retiring age and has a string of wins under one's belt. Not to mention being senior partner at one of the most reputable law firms in town.
What if you were just starting out and more focused on honing your skills in your trade rather than on making yourself stand out for what you were good at? How then would people begin to know what you were capable of?
Many professionals I know resolutely refuse to "sell" themselves. They continue to pick up certificate after certificate, put in hundreds of hours of study, but not to reach out and extend themselves to their "public." Why? Pride, maybe. "I don't do sales. I'm not in marketing. You mean I have to make cold calls ~ be like a car salesman?" they snap as they turn up their nose in judgment and disgust.
Or what, I ask. Remain the best kept secret in town, confusing humility with poverty? They choose to wear their "un-success" like a badge of honor, and all the while, failing to shine bright in their skill and talent. By so doing, depriving so many of their magic.
That's real selfishness, I think. That's confusing humility with ego; because the ego-mind thinks they must keep themselves small and insignificant and not put themselves up and out there in the fore-front of people's minds ~ because that would be calling too much attention to themselves.
It's the perfect excuse to take the easy way out I say. I say that's the best "cop out" strategy. Say nothing, do nothing, be nothing. Go easy. Go safe. Go hide.
For who are we to shine, we think? There must be others more magnificent that ourselves? And so we go, withholding our magic, when we could be sprinkling our "fairy dust" over people and spreading joy, wonder, and love.
How are you holding yourself back today? Why not decide to go out there and shine? Why not choose to live your miracle and demonstrate your magic?