Here's the challenge. To write and speak and give insight --- to take it to the next level and keep it simple at the same time. What's involved is this.  Keep the integrity of my message. Write from how I think.  Pace your audience. Remember where they're coming from.  Fit my message with them.
I keep getting feedback from bosses, leaders, directors --- "Keep it simple," they say. "People don't care to think. They want to be cheered up --- from their daily grind. They don't want more work, they want to unwind."
Unfortunately, if there are problems to solve, it doesn't happen at the same place where the problem was formed in the first place. Einstein said, "You can't solve a problem with the same level of thinking that created it."
I'm not sure all people are made of sugar. Would they melt under some heat? I'd prefer to think we're more resilient than that. My main job is to support them in creating their vision. And every good man knows how to turn that vision into reality.
But if we're of the opinion that people will crack under pressure; if we keep underestimating them, their level of understanding, ability to adapt, their passion, and burning desire to improve themselves and their situations, then let everything we do and say be easy.
As easy as a walk in the park.
When stuff is easy and there's as much challenge involved as there is in licking stamps, then where would we be? What does that make us? Where does this take us?
Inherent in all of us is our drive for personal excellence. Take away the need for food, shelter, safety, love and belonging... When we have all these, what then? What fulfills us?
The drive to excel, to be significant, to contribute to something bigger than ourselves.
If we stay on the soft and safe path, if we never leave our comfort zones, if we don't ever feel the stretch, then there's a chance we might say to ourselves, at the dusk of our lives, "What if my whole life was wrong? What if there was stuff I could have done, and I didn't?"
The moral of the story is, there's got to be meaning. Stuff has got to mean enough for us to get up and work up a sweat about. Then we'd feel complete. Then we'd be truly living. Then we'd know fulfillment.